您应该创建产品吗?

张贴者 上五月14 2019

好问题!一世’会以这样的前提为前提“product” you’从写书到创建现场或自学培训课程,都是指任何事物。

产品可以成为一种以不同价格出售产品的好方法。如果客户拒绝支付$ 400–每月$ 1,000,可与您进行私人一对一课程,他们可能会参加一个小组或购买一本书。产品也是荣誉人们的一种方式’选择的学习方式。有些人喜欢自学。其他人则喜欢上课,而其他人则喜欢一对一的指导。

Should you create 产品?

我的回应是“这取决于您的业务模型,愿景和策略。”

  1. If your business model is to have a multi-tiered business where you offer multiple services and 产品s, then yes, go ahead and create 产品. Make sure your financial plan and marketing plan is in place, make sure you have the support of a VA or administrative assistant if necessary, and then go for it.
  2. If your business strategy is to position yourself as an expert in a certain niche, then yes, go ahead and create 产品.
  3. If the vision for your business is to stay compact and focused, if the strategy is to reach people on an individual basis, then a 产品 may be a distraction to the thing you’实际销售:您的个人服务。

小企业主不应该’t create 产品 just to create 产品 — there should be a 商业原因 for initiating the 产品 creation cycle and a 商业原因 for creating a particular 产品 at a particular time.

I’ve seen too many small business owners create 产品 which has no natural tie-in to their core marketing efforts to their primary target market. It’s like they’重新启动需要自己的营销来吸引自己的受众的二级业务。那’s a lot of work.

例如,在国家演讲者协会中,强烈鼓励会员创建产品,但要牢记一种策略:演讲后您可以将产品出售给听众。您实际上是在房间的后面出售书籍,或者在讲台上推广我们的下一个网络研讨会系列。您的营销工作仅专注于发表演讲;演讲后自然会发生产品销售。

小型企业主需要问:

  • Why am I creating this 产品?
  • Do I have the bandwidth and money to create and support this 产品?
  • Do I have a natural avenue to an audience to sell my 产品?
  • 如果没有,我将如何吸引新的受众?

Creating 产品s opens up a lot of marketing questions and marketing work, along with the time it takes to create and test the 产品。 (当然,您始终可以聘请某人为您创建产品,但是’我的观点是,新的小企业主或真正忙碌的小企业主应仔细考虑他/她是否有足够的时间和金钱来与他们的核心业务一起开始创建和销售产品。

But if you have a good 商业原因 to do it, and the time and money to invest in it, then go for it! Creating 产品s is great fun and a wonderful learning experience.

   

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